Social Media Executive

Ahmedabad   |  Job Code : AHRS1687

Job Description

Client Description:
Our Client is an Ahmedabad-based digital marketing agency that is steadfast in assisting businesses to gain their desirable online presence and enhance growth. Established in 2016, Their agency functions with a team of industry professionals devoted to avail highly efficient and resourceful solutions that aid the client’s needs.
Job Description:
  • Social Media Strategy Development:
  • Conduct thorough analysis of business goals and objectives.
  • Identify target audiences and create buyer personas using the 4D method.
  • Research competitors and industry trends.
  • Define key performance indicators (KPIs) for success.
  • Develop a comprehensive content calendar outlining themes, topics, and posting schedules.
Content Creation & Curation:
  • Create original, engaging content including text, images, and videos (proficiency in post creation and reel editing required).
  • Adapt content to suit various social media platforms.
  • Maintain consistent brand voice and style across all content.
Social Media Platform Management (Posting & Scheduling):
  • Utilize social media management tools to schedule posts.
  • Optimize posting times based on audience behavior.
  • Monitor and promptly respond to comments, messages, and mentions.
  • Ensure adherence to platform-specific guidelines for each post.
Community Engagement:
  • Actively engage with the online community by responding to comments and messages.
  • Encourage user-generated content and participation.
  • Organize polls, quizzes, and other interactive content to enhance engagement.
  • Address customer concerns and inquiries in a timely and helpful manner.
Analytics & Reporting:
  • Use analytics tools to track key metrics such as reach, engagement, and conversions.
  • Analyze data to assess social media performance.
  • Generate regular reports to share insights with the team.
  • Adjust strategies based on performance analysis.
Campaign Planning & Execution:
  • Plan and develop social media campaigns aligned with marketing objectives.
  • Create compelling visuals and messaging for campaigns.
  • Implement and monitor campaigns across various platforms.
  • Evaluate campaign performance and make real-time adjustments as needed.
Ad Management:
  • Develop targeted social media advertising campaigns.
  • Set advertising budgets and define campaign objectives.
  • Monitor ad performance and adjust targeting parameters.
  • Conduct A/B testing of different ad creatives to optimize performance.
Influencer Outreach & Collaboration:
  • Identify and research potential influencers in the industry.
  • Reach out to influencers with collaboration proposals.
  • Negotiate terms and agreements with influencers.
  • Monitor and measure the impact of influencer collaborations
Qualification Criteria
Competence Attributes:
  • Excellent communication skills in English.
  • Strong analytical skills.
  • Proficiency in content creation.
  • Marketing expertise.
  • Effective presentation skills.
  • Video editing capabilities.
  • Graphics design proficiency.
  • Social Media Platforms
  • Content Creation
  • Community Management
  • Analytics & Reporting
  • Social Media Advertising
  • Trend Awareness
  • Influencer Marketing
  • Customer Service & Response
  • Collaboration & Communication
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