Roles and Responsibilities:
- As an SEM/PPC specialist, you will be responsible for managing pay-per-click campaigns (Facebook Ads, Instagram Ads, Google Search Ads, Google Shopping Ads, Display Ads & YouTube Ads)
- You will work on creating/optimizing campaign landing pages, embed data capture techniques and improve landing page conversion rates.
- Brainstorm campaign Ideas and offerings by understanding our business KPIs and doing competitive research.
- Setup, manage and optimize campaigns on Google Adwords, YouTube, Facebook / Instagram, etc.
- Monitor campaigns and optimize for driving the maximum number of conversions at the lowest acquisition cost possible
- Write effective direct response ad copy that sells.
- Prepare campaign performance reports and make recommendations for enhancing results.
- Min. 2 Year of experience required with excellent knowledge of tools
- Must have worked on multiple PPC Campaigns and have a proven track record.
- Any experience in working for digital marketing agencies is preferred
- Must be able to handle projects in a systematic manner